Helping organizations design best-in-class experiences.
About Me
Hello.
I'm a Product Design leader with over ten years of experience improving user experience, increasing customer retention, driving business growth, and helping companies rise above their competitors. I lead high-performing cross-functional experience design teams to create exceptional digital experiences that achieve these goals.
I have dedicated my career to understanding user needs, designing intuitive and accessible solutions, and optimizing digital products for maximum engagement and conversions. I approach design with a data-driven and human-centered mindset, using design thinking and user research methodologies to inform and co-create.
I've worked with a diverse range of companies, from startups to Fortune 500 companies, and collaborated with cross-functional partners and stakeholders at all levels of an organization to ensure that the end product meets both business goals and user needs.As a collaborative and inclusive leader, I empower team members to reach their full potential and foster a culture of innovation.
Let's work together to bring your product to the next level.
I'm at your service.
Design Leadership
Design team leader and people manager that has led interdisciplinary teams of Product Designers, Visual Designers, and User Researchers.
User Experience Strategy
Transform your business with a comprehensive UX strategy, including design thinking workshops to drive innovation and create user-centered experiences
Experience Design
Designing best-in-class web and mobile experiences, delivering end-to-end solutions that meet business goals and user needs.
Experience
Wayfair
Associate Director of Experience Design
(Dec 2021 - Current)
iptiQ
Head of Product Design
(Feb 2021 - Dec 2021)
Led the overall UX vision, research, and design strategy for iptiQ’s agent (B2B2C) and consumer digital products (D2C).
Liberty Mutual
Product Design Manager
(Dec 2014 - Feb 2021)
Led the research, design, and experience strategy for the 50,000-employee global talent and enterprise products and services portfolio.
Led a team of designers, within our growing Global Employee Experience Design Community to empower employees throughout their journey by building world-class experiences that amplify their voices and cater to their unique needs while driving business results.
Developed interactive eLearning and instructor-led training courses for new employee/consultant orientations, supporting new systems/technologies, soft/hard skills, organizational compliance, and meeting state/federal regulations.
CDPHP
Instructional Designer
(Mar 2013 - Dec 2014)
Apple Inc.
Solutions Consultant
(Jun 2007 - Mar 2013)
Developed Apple’s channel partners Mac, iPhone, iPod, and iPad business by building and maintaining several virtual teams of Apple Professionals and Experts.
The design principles that guide me.
Design is not art
Design is objective and intends to solve a problem. Art is subjective and intends to provoke thought and emotion.
Design for the user
Don’t assume you know what the user needs.
Design distills to the essential
Good design simplifies and removes the superfluous.
Design should evolve
People’s needs change and design adapts to follow.
Design should delight.
Good design evoke powerful and positive emotions in our user to lift up their day.
